We’re officially in December, which means the holiday
shopping season is in full swing. Many of you have already had Black Friday and
Cyber Monday sales and the holiday show season officially starts this weekend.
I seem to be getting a new invite everyday.
Many people will be seeing your products for the first time
in the coming weeks, both online and in real life. They are shopping for
someone they care about and have most likely chosen to shop handmade because
they understand the care that goes into each piece, not to mention it feels
good to support artisans.
Make sure that your care and attention to detail carries
through to your packaging. Nothing is more disappointing than buying a
beautiful pair of handmade earrings or a painstakingly crocheted hat only to
walk away with it in a simple paper bag or receive it in a beat up padded
mailer.
This is your chance to make it the truly amazing and special
gift that it is. Take the time to wrap it in tissue paper that matches your
shop colors. Seal the paper with a logo sticker or even a simple circle of
accenting color. Use the right size box that is sturdy enough to not get banged
up or crushed. Make the box unique by putting a stamp, bow, or even a
personalized gift tag on the outside. Include two business cards, one with the
receipt for the gift giver and one inside the box for the receiver.
During a show this can seem like a lot of work with someone
standing and waiting for you and others quickly lining up to ask questions or
make a purchase. But trust me when I say that if they can see the care you’re
putting in, they’ll wait.
If you do most of your sales online include at least one
shot of what your packaging looks like. It may be that one detail that makes
someone choose you over a competitor. I know I’ve been swayed by thoughtful
packaging.
Receiving and opening that box should be as much a treat as
what is inside. It’s a sure way to make everyone feel special and for you to be
remembered.
If your product or shop style doesn’t really work with a
traditional gift box don’t be afraid to be creative with your packaging, just
keep in mind that you are selling an experience. From beginning to end the
experience should fit. The way you present your product, interact with your
customers, and package the sale should be as special and memorable as the
product itself.
I’d love to hear some of the unique details you already
include in your packaging.
I encourage comments directly to this post, but also feel free to
email me directly with questions, reactions, struggles, etc. genevieve
[at] lightboxsf [dot] com
If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!
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