Monday, August 18, 2014

SFEtsy Pop Up Shop- Saturday, August 23, 2014

 SFETSY AND RICKSHAW BAGWORKS POP-UP SHOP

We are popping up! Come out and shop local and support SFEtsy artisans. There will be jewelry, art, accessories, t-shirts, and of course custom messenger bags handmade right here in the Dogpatch! SFEtsy has once again teamed up with Rickshaw Bagworks to bring you a special day of shopping on Saturday, August 23, 2014 from 11AM to 3PM.

Save the date and come have brunch and stop on by to shop! Take a peek at the amazing artists who will be at the pop up shop.

 Check out the recycled glass works of Flower7.

 FrancesMarin will have her original whimsical art.

 Sexy clothing from DollFaceDeadWear will excite.

See multi functional items for you and your home by MultiFlasking.
 Check out the fun creations by TheHeated.

Grab devilish body products from LaughingDevilDesigns

Grab new housewares from TheCuriousPotter.

 Whimsical jewelry inspired by nature from RedIceBreaker.

 Leather goods from BullHornDesigns will be on hand.

Cool swag from NoGuns will be on hand. 

Start your shopping by taking a sneak peek in all of the shops! Don't forget to mark your calendars for this fun shopping local event! Even let us know you are coming by RSVPing on our Facebook wall!Facebook Fan Page Wall!

If you're an Etsy seller in the San Francisco Bay Area, visit Our Team Page about joining SFEtsy!

Friday, August 8, 2014

SFEtsy is Poppin' Up at Rickshaw Bagworks in the Dogpatch

Over the past couple of years, SFEtsy has had the honor and privilege to do some amazing things with our friends at Rickshaw Bagworks. Founder and CEO, Mark Dwight is probably one of the most supportive business owners we have met in our journey as a team! Nearly two years ago the team hosted our first Rickshaw Bags and SFEtsy Design Contest (read about it here!) and in May of this year we held our second design contest (read about that here!) They even wrote a great blog post about it on their blog!



PS - All the bags made from this year's design contest are on display at Rickshaw until August 15th, so come by this weekend, eat brunch and check out the bags (and make your own!)

We had so much fun together that Rickshaw invited us out to do some weekend pop-up markets at their headquarters in the Dogpatch neighborhood of San Francisco. The first one was held in June and our second one was held just a couple of weeks ago in July. So far, Rickshaw has hosted 18 of our team members!

It was so much fun, we have decided to make it a regular monthly thing :) I've posted some of the fabulous photos taken by our team historian and business group guru, Imelda from Sunset Shutterbug. We popped-up, we shopped, we designed amazing bags, we drank cocktails (thanks to Quinn from Libation Lab), we ate snacks (thanks to Stephanie from SinceSass) and we sold amazing handmade, local items to our community. I hope to see each of you come out and supporting the team and selling your work in this cute neighborhood!

Keep your eyes on our team forum for information on how you can participate in the next pop-up happening in August!






































If you're an Etsy seller in the San Francisco Bay Area, visit Our Team Page about joining SFEtsy!

Wednesday, August 6, 2014

Etsy Shop Holiday Preperation - Winters Coming


Get in the Retro Christmas Spirit

 with Hedgehog Studio Tags! 

Seems too early - I know. But HO HO HO preparing your Etsy shop early is really the key to holiday sales success. So now that its summer you really need to ask yourself - What are your realistic expectations and relevant goals that are attainable for the upcoming holiday season? 

Are you striving for more sales? Are you launching your brand or a new, exciting product line? Do you want to establish a new social media following?  Are you looking for consignment or wholesale opportunities? Do you have a plan? 

OK.. Its overwhelming - So why do so many of us wait till the last minute to begin? This year try something different. Start early and don't wait for that familiar chill in the air to tell you - oh my gosh, I am just not ready. Here are some suggestions to motivate you, maintain your sanity and ensure you get to enjoy that sip of eggnog without worrying about the busiest shopping season of the year.





What are some easy Etsy shop updates you can do in advance of the holidays? 

Well you can start off establishing what kind of inventory you will have. Adding some new shop items (particularly seasonally appropriate items) is a huge plus. The more you offer, the better off you are.  Its a lot of work building inventory and it will cost you extra in fees  but it will make a huge difference in sales!  Did you know that the more inventory in your Etsy shop means the more tags you will ultimately use?  Which also means the potential for new customers coming to your shop is higher.. so um.. you have some work to do! 

Makers Make Right??!!!

Suggested List Of Things You Can Do Now:
  • Do Your Research -  “Hey Self - Whats Trending?”  Maybe worth your time to do a google search!  Check out some new reading material, search Pinterest and other social media avenues, look at what people like, review prices and ultimately get to know your customer base better.
  • Update your tags and titles. How will people find you in the search for the perfect thing?  What are people searching under?  Use relevant holiday themes and keywords in your tags. Your descriptions may need a bit of holiday cheer too. Put some searchable words in there and develop a little yuletide mood.. it will help your SEO.
  • Review and update your Etsy shop pictures in your listings. Style your photos to highlight seasonal themes. Use simple props or color schemes to create a holiday vibe. Add a picture with gift wrap if you offer it. Take advantage of all five pictures.
  • People’s budgets on gifts vary! Offer a little something in lower price ranges for  those  people looking for stocking stuffers. 
  • Think treasury treasury treasury! Even if your item isn’t an elf  - make your shop festive. A little sparkle may be the reason its picked for a treasury and thats a few hundred more people looking in your shop than yesterday.  
  • Offer Custom Items. Why don’t you tell people now that you do custom orders - Why Wait? Promote that you can personalize or make an item in anyone's favorite color! Tell your customer base that you can paint an amazing portrait of the family dog! Tell them that you can and will package it up beautifully and ship it directly too whomever they want. 
  • Cater to last minute or lazy shoppers who need ready made gifts. Offer gift notes, gift wrap and expedited shipping because they are all inexpensive add-ons that can give  further incentive for your customer to push that buy button.
  • Offer DIY Kits or Patterns. This type of item is a HUGE coveted holiday gift. Its the perfect thing for that certain someone who has everything. The gift of DIY awesomeness in the middle of winter just rocks! 
  • Offer Gift Packs. You can sell one small item in your shop to someone or by bundling items together in a gift set you can double your sales! 
  • Sharpen up your brand and stand out by visually impacting your customer base. Think new custom stamps, packaging, business cards, marketing materials, labels, hangtags, stickers, vendor booth design elements and pins.. 
  •  Engaging in social media effectively over the holidays is not an easy task but you can do a few things to make it easier for you. Change up your avatars and banners. Make them festive - promote your holiday inventory, events and sales.  Think about how you want to promote yourself over the holidays. Offer coupons and fan specials. Try offering an early bird holiday discount for ordering holiday gifts or custom orders before the mad rush in December. Your online following tends to be your biggest fans - give something back for their online loyalty. Build up some momentum for your local events and don’t forget those work in progress photos. We love those! Inside Tip - Use the Hash Tag #SFETSY and the team will promote as much as we can if we see it! ( and thats year round! ) 
  • Review and participate in some Bay Area holiday craft fairs this year. Applications are starting to be announced! Ask Questions! Sign Up!
  • Purchase your product materials, bags and shipping supplies now before the last minute panic.
  • Get and post clear shipping stipulations for the holidays on all your domestic and international shipping in your Etsy shop as soon as possible so your customer is clear on their expectations. 
Oh I almost Forgot!
So somewhere on this list above there should be a spot that says take care of yourself. Its a super stressful time for you - so be sure to schedule some you time in your calendar for you. Spoil yourself with a mocha latte ( with whip cream ), go have a nice dinner, get a massage, go on an epic hike with friends. Just remember to breathe at times and enjoy the holidays this year..because before you know it - it will be over.








Digital Image Courtesy of 
SF Etsy Team Member HedgeHog Studios
For more information about Hedgehog Studios and her Vintage Digital Downloads check out her Etsy Shop 
Or Follow her updates on Facebook  Blog and Twitter 






Tuesday, August 5, 2014

South Bay Meet & Make Recap: String Art with Kathryn of Splendid Colors


On Friday, we had a great time at the San Jose Museum of Quilts and Textiles making string art under the capable instruction of Kathryn of Splendid Colors!
From left to right: yours truly, Jen from Mama's Magic Studio, having some crafty fun with Christine, the museum director, Liz of Ionyka, and workshop leader Kathryn of Splendid Colors
It was nice to have some time to work on some samples before the workshop participants arrived, and it was a special treat to be joined by Christine, the museum director. I was particularly impressed with the sample that Kathryn worked up.
Isn't that metallic thread gorgeous?
 Kathryn had made custom laser-cut designs for the workshop, giving participants a variety of neat designs. The craft project was a great match for the new high-tech quilt exhibit, ITAB. Here's Kathryn working on her sample.
Kathryn, the expert!
It was a fun evening as usual! Many thanks to fellow SF Etsy member Liz of Ionyka who came out to volunteer and help support the workshop. 

SF Etsy had taken a bit of a break from coordinating these for the summer, but we're looking forward to September and beyond. Next up is the September 5th workshop -- making plushies with LED lights, taught by SF Etsy friend Go Go Craft!


If you're an Etsy seller in the San Francisco Bay Area, visit Our Team Page about joining SFEtsy!
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