Thursday, September 23, 2010

Etsy Success Holiday Boot Camp - Another Way to Pump Up Your Brand

I drew this in honor of the "Holiday Boot Camp Pledge"

As we all know, the busy Holiday Season is just around the corner. September went with the blink of an eye and craft stores are already putting up their pine wreathes & golden ribbons.

Being owners of our micro-businesses, we are often pushed into the roles that big-box businesses might have several (hundred) people filling. Store managers, sales associates, stock people & marketing teams are all encompassed in each one of us. Although we are expected to wear these many hats, we may not all know how to wear them well just yet.

That's where DanielleXO comes in.

DanielleXO is the Etsy admin in charge of helping Etsy Sellers find the resources they need to become successful in a virtual handmade marketplace. Having taken a survey about the Etsy Success mailing list earlier this year, we were asked how we felt about being given tasks to designed to help us reach our business and sales goals in the year to come. A moderate portion of the Seller population welcomed this idea & patiently awaited the start of a "boot camp" email for months.

The first email finally arrived on Thursday, 23rd September, 2010 (click here to see it in HTML format). Etsy Success Holiday Boot Camp is a task-driven regime in which you, the Seller, can pump up your shop into tip-top shape, just in time for this Holiday Season's rush of shoppers.

Some of us may be new to the role and some of us are Holiday Season veterans, but all of us could use help with sales. What better way than to utilize our networking skills to promote ourselves & each other in order to generate yet another venue for free advertising of our brands?!

With a community that's becoming ever-aware of the need to buy handmade & support local business, how can we pass up the opportunity to learn how to reach the masses? With exercises on branding, Google Analytics, merchandising & more, the Etsy Success Holiday Boot Camp hails to be one of the best places to be these upcoming weeks.

One of the first items of business is to pick a Mascot for the Etsy Success Holiday Boot Camp Team. Check out the treasury they put together.

'Etsy Success Holiday Boot Camp Mascots' by daniellexo

Who should be the Etsy Success Holiday Boot Camp Mascot? Let me know in the comments below!Keep your eyes on Etsy's blog for more information about the Holiday Boot Camp on Thursday!

Roman Warrior Hat G...

Birds in Helmets n0...

Camouflage Cutie Do...

Camouflage Monkey

French Bulldog Camo...


Army Boy 2 piece ha...

Cat Art Fine Art AC...

Dog Sweater Small B...

Lou the brown monst...

Camouflage Print Do...

Alfreda -Woodlands ...

Norwegian Viking Ca...

Woodland Warrior - ...

Boot Camp Bandana

Generated using Treasury HTML code generator by Whale Shark Websites.

Another awesome inclusion to the Boot Camp is having weekly forum threads set up to help everyone help each other with sharing tips & tricks, links & success stories. You can check of those out here. There's even a Facebook Page from which you can take the Holiday Boot Camp Pledge!

For more info on how YOU can join the Etsy Success Holiday Boot Camp & pump up your brand, check out the article in the Storque.

Steph Cort├ęs from nerd JERK is the Roving Reporter, one of the newest members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the handmade movement. Look forward to more reports on her artsy shenanigans in weeks to come. Feel free to email her comments & tips on shows anytime.

If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!


The Hippie Chick Boutique said...

Steph you rock! I totally love the drawing :)

nerd JERK said...

Thanks, Christy! :) I plan to rock out hard as the Boot Camp continues along the weeks. Hopefully I'll be able to draw my "avatar" getting buffer!

Jen (Mama's Magic Studio) said...

awesome! thanks for helping spread the word about this -- and the drawing is FAB! totally started off my morning with a smile. yay!

Steph said...

love Camo Santa Steph! I voted for the mascot yesterday:0)

Danielle said...

Thank you for sharing info about the boot camp with the team (and your readers)! Hope everyone is working hard (and having a bit of fun).


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