Photo by Meganzii
I recently taught a seminar on social media and must admit I’m still reading all my resource blogs and getting excited about new tips. However, you get to benefit from my geeky obsession because I like to share. Here are 5 tips for creating great content.
1. What’s The Point?
Successful blogging has a purpose or a goal. This also goes for posting on Twitter or Facebook. What sort of message do you want to share? Are you relaying tips, offering tutorials, or giving bits of inspiration? Pick a focus that makes sense for you and your goals. It should be a focus that you feel inspired to talk about over and over again. By creating an overarching theme for your writing and posting you establish yourself as an authority in the area you’ve chosen. Just like in your art, you want to be known for something.
2. Using Your Voice
Once you’ve settled on a theme for your content, then you need to think about your voice or tone. Will you be funny, conversational, authoritative or informational? Will you share lots of links and pictures or will you write witty monologues? Your style should compliment the image of your business. You’ve undoubtedly spent a lot of time creating not only your art, but also your brand. Your voice should be an extension of that. If you make delicate metal jewelry with soft flowing shapes, most likely your tone won’t be short and quip or use a lot of slang. Your tone comes across in the words you choose, the phrasing of your sentences, and even the references you link to.
3. Short and Sweet
Your readers are busy. Always remember that. They want useful information that they can read in 5-10 minutes. If you have a lot to say on a topic break it up into a series of shorter posts.
4. Quality Over Quantity
If you’re not intending to make money directly from your blog, you do not need to post every day. It’s more important to have high quality articles posted once or twice a week then five mediocre posts in a week. Referring back to tip 3, your readers are busy, don’t waste their time or they won’t come back.
Finding quality content is a never-ending job; you should always be looking for inspiration and ideas. Save links to other articles that you really enjoy, they can provide a jumping off point. Take the time to brainstorm a week or even a month’s worth of content ahead of time so that you won’t be struggling at the last minute. It takes planning, but it also gets easier the more you do it.
5. Be Consistent
As I said in tip 4, you don’t need to write everyday, but I will strongly urge you to be consistent. If you decide that you can manage 3 posts a week and you will publish them on Monday, Wednesday and Friday, don’t suddenly go dark for a week with no explanation. You will loose readers if they don’t know what to expect. Pick a schedule you can maintain and then put it on your calendar as an appointment you can’t get out of. It is really that important if you want to build a relationship with your audience and you want that audience to grow.
I encourage comments directly to this post, but also feel free to email me directly with questions, reactions, struggles, etc. firstname.lastname@example.org
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