Last week I wrote about having a theme for your blog writing. This week I want to show you how you might carry that over into your Facebook and Twitter posting to create a cohesive message.
Just a little reminder as to why: if you have an overarching theme to your writing, then it’s both easier for you to plan what you want to say and lets readers know what to expect from you. They know where to turn when they’re looking for specific information.
All Together Now
Carrying your theme over to Facebook and Twitter can be done in a few ways. The most straight forward is to continue to offer the same information you offer on your blog, just in bite size pieces. For example you’re a jewelry designer and you’ve decided to write about both your work and where you draw your inspirations. So let’s say you’re working on a new series of rings and you got the idea from a recent art exhibit you saw. Your blog post might go into detail about the artist who inspired you and the look of the rings you’re working on. On Twitter you could post links to the artist’s work or you could write about where you’re getting stuck in the new design. Then on Facebook you could write slightly longer updates of how things are going and your favorite parts of the process. They all go together to create a body of information about your process for the reader.
Separate Lines of Communication
Another way to approach it is to keep the channels more distinct. Your blog is for writing the longer story from inspiration to finished product (this may be more than one post), Twitter is for sharing the articles you’re reading in preparation searching for materials and new techniques, and Facebook is for sharing images of your process step by step. This way the blog is the full story, Twitter is links and Facebook is photos. However it could be the blog is the story of inspiration and design, Twitter is about the actual process - selecting the stones, hammering metal and Facebook might be conversational musings on how things are going, what you’re listening to, how far along you are.
To The Best Of Our Ability
When thinking about how you want to use each of the social communities also think about how others use them. This might lead to a strategy where Facebook is about direct conversations, asking your customers questions, sharing exciting information and getting feedback. Twitter might then be the quick thoughts that don’t require interaction or the sharing of interesting information in the form of links to others and websites. The blog is what brings it all together into a full story that people take the time to read and interact with.
I challenge you to think about how you want to tell your story, what you want to share and how you want your readers and customers to interact with you. Then use all the social platforms for their unique benefits. By taking the time to define all this you will have a more polished, professional image and your customers will keep coming back to you for that information they crave.
If you’re looking for more guided information to walk you through building your personal strategy, download Lightbox SF’s newly released a Social Media Workbook.
I encourage comments directly to this post, but also feel free to email me directly with questions, reactions, struggles, etc. genevieve@lightboxsf.com
If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!
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