I cannot tell you how educational it was to go to CCE. I also had a BLAST meeting all the creative people there! There were a lot of interesting panels about everything from monetizing your blog, to how to get into an art gallery. I would definitely recommend going next year if you get a chance. Anyone will learn something whether you've been in business for years, or if you are just thinking about it.
How to Build A Successful Online Business with Ashley Jennings, Steph Cortes, Kelly Jones, Christiana Coop, and Willo O'Brien
Since I went all three days, I thought I would just go over some key ideas that have stuck with me.
- Say yes. This kept popping up in a bunch of panels/seminars. Saying yes to crafting opportunities will lead to other opportunities.
- You're probably underpriced. Grace Dobush and Marlo Miyashiro had a whole discussion on pricing, and how most crafters underprice themselves. The formula they recommend is overhead+cost of materials+your hourly labor X mark-up (which is usually 1.5 or 2)=WHOLESALE PRICE. This was really an eye opener because I didn't even think about wholesaling. To get the retail price, you double the whole sale price. Marlo said that if it's scary, and you don't think you're doing it right, you probably are doing it right.
Grace Dobush, author of Crafty Superstar, giving a lesson on creating customer profiles
- If you're going to email magazines, retailers, etc. about your product, be sure to put an interesting subject line. No one is going to open an email that says "Product for magazine review".
How to Build a Creative Mission with Marlo Miyashiro, Jeff Rudell, Danielle Maveal, and Lisa Congdon
- Be yourself. I think both Danielle Maveal and Jaime Zollars said this. People buy from Etsy because someone made it. They don't want to look at a product description that says "This product…..". They want to hear the story behind why you made it. It's important to be genuine and yourself in person too, like Jaime talked about. Being real and genuine will provide you with a lot more opportunities because people will remember you.
These are only four topics out of a hundred, and I didn't even go to all the sessions. It was a blast meeting all of you folks that were there this weekend, and I definitely hope to run into you all again.
-Miyuki from CraftyOrange
If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!