Friday, January 13, 2012

DIY Marketing at TechShop SF

Successful marketing is about communicating with your customers in a way that makes you memorable. We all know the handmade/craft/artisan market is crowded one, so you need to put effort in to stand out. 

In this 2-hour workshop, our very own SF Etsy team members, Genevieve Robertson of Lightbox SF and Shana Astrachan of Shana Astrachan Jewelry will inspire you with creative marketing tips that will your business cards worthy of framing, keep customers talking about you, and make you so memorable they keep coming back.

The best part is they'll show you how to do this on the cheap doing much of it yourself with inexpensive tools and of course the resources of TechShop and other great local businesses.

They'll discuss basic marketing materials you all should have and how to make everyone want to walk away yours, creative packaging ideas that will extend your brand image, and display tips to make your products stand out in craft fairs and retail shops.

What better way to kick of 2012 than by learning how to stand out and save money at the same time? Reserve your spot now!

Wednesday, January 18, 7-9pm
Saturday, January 28th, 2-4pm

If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

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