Can you imagine what that looks like? To decide how many
hours you work and still make the amount of money you want. To spend the bulk
of your time doing the things you love and have those tasks of pure drudgery
handled by someone else. It’s hard to picture isn’t it?
Most of us don’t work in sustainable businesses. We spend
more time than we want to, perform tasks we abhor, and often don’t even make
the money that we should. Why?
I believe it’s because our perception is off. We may think
that we have to work really hard for things that are worth it. We believe we aren’t
worth what we really want to charge. We believe that no one else can do things
right or we can’t afford to hire the ones who can. I’m guilty of these same
thoughts.
This is why when we start a client off thinking about
branding we get them to focus on their strengths and passions. They often look
at us a little funny and question how turning all their attention on themselves
will help them build a better brand. It’s not so much about focusing on
yourself as it is building a business that allows you to use all your best
qualities and put them out there in a way that customers can’t help but be
drawn to.
People like to support those who are passionate and excel at
what they do. Take the time to set yourself up to be in this position. If you
go to work each day in a business you don’t believe in or don’t enjoy, your
customers can tell. You might still do a great job, but if someone else comes
along with more passion and energy you’ve lost them as customer.
Let your passion and strength shine by building a business
that supports the best in you and allows you to have the life you always
dreamed of.
Genevieve not only writes The Savvy Entrepreneur she is the Co-Founder of Lightbox SF where she empowers creatives to take over the world. Check out the blog or how to work with her.
If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!
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