Thursday, September 15, 2011

Branding E-Course Just In Time For Back To School

It's back to school time and if you're anything like me September always brings on feelings of needing to take a class, add a new skill, or at the least visit a bookstore (I was an English major). If you're feeling the urge to learn, especially something new related to your business, you're in luck. Lightbox SF just launched a new e-course focused on defining your brand identity and target market called Ink Yourself.

This is the first phase we walk all of our one-on-one clients through as we feel it is the most crucial of building blocks for a successful creative business. After all it's hard to market a business you can't sum up in a simple sentence or to a group of people who's needs you don't understand.

For Ink Yourself: Discover Your Unique Story we've taken the information, advice, and insight we give to our clients over the first 2-4 meetings and packaged it into 5 weekly installments of a lesson, assignment and follow-up. The idea is smaller digestible chunks, but in a shorter period of time. Each Monday you'll receive an email with a link to download that week's lesson and assignment. Then on Thursdays you'll receive another email with further insights and a little added motivation. We've also set up a forum so that you can share questions, experience and successes with the group. We want to you to finish this course with new friends in addition to a more polished brand and clear idea of your target market.

The course begins this Monday, September 19th so register now!

I encourage comments directly to this post, but also feel free to email me directly with questions, reactions, struggles, etc. genevieve [at] lightboxsf [dot] com

If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

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