Showing posts with label education. Show all posts
Showing posts with label education. Show all posts

Wednesday, June 26, 2013

SF Etsy Panel Discussion at the Santa Clara Library

This past weekend, the Santa Clara City Library hosted SF Etsy for a panel discussion about selling on Etsy!
Library + SF Etsy = Awesome! Back row, from left to right: Library folks Alexis, Morgan, and Katie, SF Etsy's Hilary of A Slice of Delight, Co-captain Katy of Katy Atchison  Illustrations and Art , Amanda of Ms. Amanda Jayne, Library event coordinator Angela, and Rebecca of Oodle Ba Doodle. Front row in blue, yours truly, Jen of Mama's Magic Studio.

 The event was "Conversations with the san Francisco Bay Area Etsy Team" and it was part of the library's small business education programming.

More than 50 people came to learn more about the Etsy experience! The audience was engaged, enthusiastic, and full of questions.

I really enjoyed the opportunity to talk about Etsy and running a handcraft business. It was great to be part of a panel that included such experienced and insightful crafters! When Angela approached me about putting together this event, I knew we'd have lots of experience to draw upon in putting together the panel. I think the participants learned a lot -- they were asking when we'd do more events like this, which is always a good sign!




 

Many thanks to the other SF Etsy members who took time out of their busy schedules to be part of this event: Co-captain Katy of Katy Atchison  Illustrations and Art ,Hilary of A Slice of Delight, , Amanda of Ms. Amanda Jayne, and Rebecca of Oodle Ba Doodle. And big thanks to Angela and the other library folks for putting on such a successful panel discussion!


If you're an Etsy seller in the San Francisco Bay Area, contact Our Team Captain about joining SFEtsy!

Thursday, September 15, 2011

Branding E-Course Just In Time For Back To School


It's back to school time and if you're anything like me September always brings on feelings of needing to take a class, add a new skill, or at the least visit a bookstore (I was an English major). If you're feeling the urge to learn, especially something new related to your business, you're in luck. Lightbox SF just launched a new e-course focused on defining your brand identity and target market called Ink Yourself.

This is the first phase we walk all of our one-on-one clients through as we feel it is the most crucial of building blocks for a successful creative business. After all it's hard to market a business you can't sum up in a simple sentence or to a group of people who's needs you don't understand.

For Ink Yourself: Discover Your Unique Story we've taken the information, advice, and insight we give to our clients over the first 2-4 meetings and packaged it into 5 weekly installments of a lesson, assignment and follow-up. The idea is smaller digestible chunks, but in a shorter period of time. Each Monday you'll receive an email with a link to download that week's lesson and assignment. Then on Thursdays you'll receive another email with further insights and a little added motivation. We've also set up a forum so that you can share questions, experience and successes with the group. We want to you to finish this course with new friends in addition to a more polished brand and clear idea of your target market.

The course begins this Monday, September 19th so register now!



I encourage comments directly to this post, but also feel free to email me directly with questions, reactions, struggles, etc. genevieve [at] lightboxsf [dot] com




If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Wednesday, April 6, 2011

San Francisco Hearts ART - Etsy & Crafting Community Connect at MOCFA

Etsy Meet-Up for I Heart Art: San Francisco at the MOCFA
Photo courtesy of Vanessa Bertozzi - Etsy Admin

One of the best things about running an Etsy business is experiencing a great sense of community with other creative entrepreneurs. What's even better is when those same individuals can connect with other local businesses, museums and schools to strengthen and build up that very same community to whole new levels!

We had a GREAT turnout for our I Heart Art: San Francisco Meet-up at the MOCFA this past Saturday, April 2nd. Not only were SF Etsy members coming from as far as Mt. Shasta, CA, but various Etsy Admin joined us for an open discussion about what this new program could mean for our local artisans, artists, and crafters.

Etsy's I Heart Art programs vary from city to city, but the common goal for each and every project has been to enrich the creative communities in which they take place. This can often be done by connecting the different demographics within these communities while working closely with various organizations to be able to make art and craft more accessible and meaningful to the general public.
Local SF Etsy Team members brainstorming ideas for I Heart Art: San Francisco
[Left to Right: Katy Atchison, Jen Johnson, Genevieve & Shelly from Lightbox SF]
Photo by Steph Cortés

This past Saturday, before the larger meet-up, a bunch of savvy small business owners from the SF Etsy Street Team came together to meet with Vanessa Bertozzi, the Director of Community & Education at Etsy, to brainstorm about what we envisioned I Heart Art to look like in San Francisco. "The idea is to dream BIG," Vanessa beamed, "And once we've got the ideas out, we can focus on what we really want." This opened up a whole series of lists: from local businesses or collectives that were already on board with the vision of a more artful SF to incredibly helpful resources & activities to assist local sellers honing their craft. A few of these included:
  • Open studio tours of various local artists in neighbourhoods all around the City
  • Workshops or panel discussions guided by SF Celebrity Sellers to help Etsy business owners with everything from effective social media marketing to fab product photography tips & tricks
  • Special showcases and events held at museums like the California Academy of Sciences and Museum of Craft & Folk Art that invite the public to participate in hands-on workshops
  • And in Portland, they've done a successful Mixer Match! - which is kind of like Speed Dating for Etsy Sellers, but more like "Speed Networking—a whirlwind night of rapid-fire elevator pitches and electrified business connections!" [Read more about I Heart Art: PDX's Mixer Match here]

Those are just a few of the many ideas so far. At the core of every I Heart Art program is collaboration with and within the local community. SF Etsy folks, and likeminded local creative types, this means you!


Tons of SF Etsy members and local business owns alike, mingling at the MOCFA
Photo courtesy of Vanessa Bertozzi - Etsy Admin

It was fantastic to see so many people come out to the meet up, and there seems to be a lot of interest in what I Heart Art: San Francisco might look like. We are very excited by all the possibilities and still in the planning and preparing stages for this project. We welcome your input, and if you have relevant resources or info to share, we'd love to hear about it! 

If you have feedback or suggestions -- for programs, workshops, events, etc -- we'd love to hear that too. Please leave us a comment or you can convo SF Team Leader Steph of nerdJERK or Team Captain Jen of Mama's Magic Studio.

Stay tuned for more details about I Heart Art: San Francisco in the coming weeks!


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!
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