Monday, March 19, 2012

Business Workshops Coming in April

I've got some great workshops coming up in April that I wanted to make sure you all knew about.

The first is a repeat of our DIY Marketing at TechShop SF with a different name, DIY Innovations in Personal Marketing. This 2-hour workshop will redefine what a business card looks like, show you why stickers and the laser cutter should be your best friend, and give you a whole new way to look at marketing materials. We'll spark your creativity and show you the tools you need to create business cards, portfolios, leave-behind gifts, and packaging that not only showcase your work in the best possible light, but express how unique you are. Armed with numerous examples, money saving tips, and firsthand experience, marketing pros Genevieve Robertson of Lightbox SF and Shana Astrachan of Shana Astrachan Jewerly will cover the basics of creative marketing and teach you how to make yourself memorable.

Saturday, April 7 2 - 4pm, register now.

Then there's two workshops happening at Parisoma, a co-working place in, yes, SOMA.

The Brand of You will dive deep into how to find your unique story, your ideal target market and how connecting those two will help you to stand out in the marketplace. We'll talk about the big vision, your personal strengths, and how to define your ideal customer.

Tuesday, April 10 6 - 7:30pm, sign up here.

Following that is Crafting an Online Presence. This workshop will discuss how to bring your blog, website, newsletter and social networking together to present a unified brand identity online. It will assume some familiarity and experience, but not expert level with all platforms and will focus mostly on the types of content to post and how to build a strategy that will help you reach and sustain your goals.

Tuesday, April 17 6 - 7:30pm, sign up here.

Genevieve not only writes The Savvy Entrepreneur she is the Co-Founder of Lightbox SF where she empowers creatives to take over the world. Check out the blog or how to work with her.

If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!

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