It turned out that both myself and fellow team leader Géraldine had taken advantage of the shop critiques generously offered recently by Tina of Better off Wed. We talked at length about the vital importance of tagging appropriately -- as you probably know, now that Etsy's default search is most relevant, it is even more important than before to match your tags, titles, and keywords in your descriptions. Géraldine shared a really nifty way to think about keywords, including a diagram! (I love visual thinkers!)
When I asked if we could share it on the team blog, she was even kind enough to make a clearer copy for me to post. Thanks a bunch, Géraldine! (For legibility, I kept the file bigger than our blog format, so click on the pic for the full image.)
here. If you're looking for ideas about keywords and how to tag your items, you should check out the Merchandising Desk articles at the Etsy blog.
Part of the fun in every meet up is seeing what people are working on lately. It's like grown up show and tell!
|From top to bottom: recycled sari silk yarn from Amber Threads, Art Prints from Devika's Art, and succulent pot from Live Decor.|
We were especially impressed by the custom display box made by Kathryn of Splendid Colors.
We discussed many other topics of interest, more than can be shared in a single post. But here are two more takeaway tips from the meeting:
- Have you heard about FotoFuze? If you're taking pics on a white background but have greyed out results, you might want to check it out. This free app brightens up your photos in a few easy steps.
- Did you see the link that Heather so kindly posted about the Small Business Week workshops in San Francisco? There was some interest in carpooling from the South Bay, so let us know if you might want to be in on that.
If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!