It was an open event (with a $5 donation to the San Francisco Homeless Children's Network, who are based in the same building as Storenvy) and quite a few members of our SF Etsy team decided to check it out.
Since the Storenvy offices are the the Mission and no trip to the Mission is complete without eating Mexican food, a few SF Etsy members also met up beforehand for a sneaky burrito, before the workshop started at 7pm.
11 of our team members showed up for the presentation and it was great to meet a few more team members and put faces to Etsy shops and Twitter accounts! They were:
Eko from Eko Wright, Even Howard from nadene, Lisa from Tickle and Smash, Katy from Katy Atchison, Kathryn Hedges from Splendid Colors, Rochelle Foles from Haute Melange, Conor from San Francisco Terrain, Veronika from Recherche, Brandi and Briana from Urban Bazaar and me, Claire from Embergrass. Told you there were quite a few of us!
So what did we learn?
Well, the presentation was a very comprehensive look at all aspects of selling online and it was crammed full of information so there's no way I'm even going to attempt to cover it all here. I will leave you with some of the highlights, though, and a few quotes from some of our team members, taken from our recent tweetchats.
- Be self-aware, find a niche, be passionate about it.
- Recognize that not everyone is your target customer and find those people who are.
- Set realistic, achievable and measurable goals.
- Tell your story and carry your brand through in everything you do.
- Make sure your product descriptions include all the information the customer needs - they can't see or touch your product over the internet
- Take great photos of your products.
- Include more information on how your product is made, behind-the-scenes photos and lifestyle or 'lookbook' photos on your blog.
- Try to show scale in your photos, definitely make sure your photos aren't misleading.
- Always provide outstanding customer service and be a real person.
- Interact on social media like twitter, facebook and pinterest.
- Admit to mistakes and apologize then try to fix them
- Packaging is the first impression your customer gets of you - make it good and consistent with your branding
- Customer service doesn't end when you ship your product - follow up to see if they have feedback.
A lot of great resources were also thrown up during the workshop, you can find them over on the Storenvy blog on their recap of the event. If you wished you'd been there, don't worry, Adam will be doing the presentation again sometime, keep an eye on the Storenvy blog to find out when.
Google Analytics Workshop
6pm - 8pm
Hosted by Storenvy, in conjunction with the SF Etsy Team
If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!