Showing posts with label photos. Show all posts
Showing posts with label photos. Show all posts

Sunday, July 8, 2012

#SFEtsy July 10th - Product Photography




We all know good photos are key to sales, getting on the front page of Etsy and getting blog and magazine features so that's what we're going to be discussing this week.

We'll talk about what equipment we use as well as how to get the best out of a cheap camera or camera phone. We'll discuss what kinds of backgrounds and props work well and how to keep your pictures consistent with your brand.
Finally we'll look at using models in our photographs and whether or not to hire someone to take the pictures for you.

If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!

Thursday, March 22, 2012

Savvy Entrepreneur: Make Your Photos Rock!

Image from Time For Memories
Your online shop is like any storefront, you need to make it welcoming, presentable, and enticing. If your photos are blurry, busy, or dull it’s tough to get peoples attention, let alone keep it.

So here are a few of the biggest mistakes I see and quick tips to help correct them.

Out Of Focus

Blurry photos generally happen because of one of three things - you’re shooting without enough light, you moved the camera, or you’re too close to the object. If you’re shooting with a manual camera it could also be that you just haven’t adjusted the focus correctly, be super vigilant about focus.

Make sure you have enough light. If you’re using daylight put your setup as close to a window as you can, shoot during the middle of the day, and reschedule if you’ve got rain and clouds. If you’re using spotlights or a flash, make sure the blubs are strong enough or your batteries are fully charged.

Tripods are a great solution for getting rid of camera shake. You don’t need anything fancy, just sturdy. You can also try setting your camera on a solid stack of books. If you don’t have either of these options and you can’t adjust the shutter speed faster (anything slower than 1/60 of a second is hard to keep still), try leaning against a wall or bracing your arms on a tabletop for stability.

Much of the time blurry images come from trying to get closer than your camera can focus. Remember you don’t need to take the photo exactly as you want to use it. Get a good, clear shot from further back and crop in to the detail that you want. If your camera was made in the last 6 or 7 years you should still have plenty resolution even if you crop half the image away.

Busy Backgrounds

This is a personal pet peeve of mine; photos taken with your product on a favorite scarf or tablecloth that has such a busy pattern you can’t distinguish the lines of the object. Keep it simple. A neutral background, off-white or grey, with little to no texture is always a safe bet. If you want to style your images a bit, a solid color that makes your objects stand out can add some distinction or visual interest. If you do use something with texture make sure to keep it very subtle, like wood or rocks. I caution you though, err to the side of boring if you’re not sure.

Bad Lighting

Lighting small objects is one of the hardest things to do well, so don’t beat yourself for not mastering it. However there are a few things you can do that will make a big difference.

The ideal is to have a soft, even, warm light. I highly recommend using natural light. Set up your object and background as close to a window as possible. Soften your light source, i.e. window, by taping up a piece of white paper or hanging a white cloth or frosted shower curtain liner. You also want to fill in those shadows with a bounce card. A bounce card can be a piece of white poster board or foam core or even piece of cardboard covered in tin foil. Move the bounce card around to literally bounce light back into the showed areas. Depending on where everything is set up you may have to play with this a little, but the effort is well worth it.

No Context

Allowing customers to see your product in context is key since they can’t pick it up and hold it themselves. Use at least one of your available 5 images to show your product being used or worn. This makes it easier for customers to imagine wearing it themselves or how it would look in their own home. It also provides a sense of scale that listing dimensions will never give.

Spend some time on these images, set the scene and select your props carefully. This is also a great place to subtly communicate the type of customer your product is perfect for, a young girl, a career woman, or a design conscious homemaker. It’s a great way to set a “look” for your shop.

And if all that wasn’t convincing enough, the better your photographs are the better chance you have of attracting blogger’s attention or getting featured in front page treasuries. 


Genevieve not only writes The Savvy Entrepreneur she is the Co-Founder of Lightbox SF where she empowers creatives to take over the world. Check out the blog or how to work with her.


If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!

Friday, July 29, 2011

Friday Feature - Sonja Caldwell


Today's interviewee's wares blew me away as soon as I saw the the first picture. And, as i've been on a one-track minded focus lately, my first question after viewing the photographs in her shop: "Is Sonja available for weddings?"

Her composition, color, and saturation is absolutely breathtaking. Her settings are charming and romantic and lead the viewer to create a story and a feeling unique to their individual wandering mind. For me, this photo in particular, has a quietly strong feeling of sadness and wonder, or anxiousness of breaking sunlight.


Her prints vary in size and shape making it very easy for any budget to afford. I am certain once you finish this interview, you'll be heading over to her shop to see which photos speak to you. Enjoy!

1. What is your shop name and URL?


2. To which Etsy Teams do you belong?

I belong to Etsybloggers, Etsymom, CCCOE



3. Please tell us about the items in your Etsy shop. What do you make? How
did you learn your craft? What is involved in your creative process?

For now, my Etsy shop items are all photographs. They are mainly photographs
that I have taken in Paris, but there are a few other categories as well.
I am mainly self-taught. I've enjoyed taking pictures since I was about 9.
As I got older and started traveling more, I was constantly taking travel
photography of mainly buildings and landscapes. I would put together my
photo albums of my vacations, and really focus on trying to find the best
pictures that would not totally bore my friends!

Later on, when I was studying Art at UC Davis, I took several photography
classes and finally learned how to use an SLR and a bit about the principles
of photo developing. Once I started using Photoshop for post-processing, the
things I learned in photography class about image processing really came in
handy. That's not to say that there is not still endless room for
improvement. I believe that it is a life-long process, though, so whatever.

As for my creative process.... I ordinarily don't do much photography unless
I am alone. I have been on a lot of trips with friends to some really
beautiful places, but hardly taken any photos at all. I guess it has to do
with either being an observer or being in the moment. It is hard for me to
do both, and I really enjoy company when I have it. I am a bit of a loner by
nature, and I really enjoy traveling by myself, and just doing my own thing,
so I still find opportunities to take thousands of photos. One of the
hardest parts of the process for me, still, is going through my photos and
deciphering what might be interesting to other people, versus what is more
or less only meaningful to me.


4. Tell us two (or more) other interesting things about you.

• I lived in a small fishing village in Japan for 18 months when I was 7 and
8, with my parents and my two older brothers. We were the first foreign
family to ever live in that town, so we were sort of local celebrities. I
learned to speak Japanese fluently within a few months, and then forgot most
of it once we returned to the United States. I was really independent at
that young age, and would do things like call myself a taxi if I didn't feel
like walking home, and go to sit-down restaurants by myself. One day I was
going to take the train to the city by myself to go to the department store,
but got stopped by my friend's mother.

• I tried to move to Paris for a year or more to learn French, but bailed
after 4 months. I guess I prefer to be a tourist! This was a far more
different experience than when we moved to Japan.

• In college, I became really good at traditional stone lithography and was
a print lab assistant. I loved all of the chemistry of it and the long
processing time, and, well, everything about it. I often feel nostalgic for
those print lab days...

• I work at NASA making websites and posters and stuff.



5. What inspires your creations?

I'm very visual. I suppose my inspiration for photography has a lot to do
with wanting to remember what I am seeing forever, as well as appreciating
the details in things.


6. How did you get involved with Etsy?

I had heard of it over the years, in passing. After I moved back from Paris,
I realized that a huge void in my life was that I wasn't doing any arts and
crafts on my own time like I used to. I started getting back into it, made
some stuff for myself and for a couple of local shows, and said to myself
that maybe I should try to sell those things on Etsy.

I very slowly started researching Etsy and taking baby steps towards opening
a shop. Then I thought that maybe I would rather keep the crafts I had made,
and sell my photos. I think I have always wanted to try to sell photos, but
never had the guts to put myself out there. That's what's cool about selling
stuff online, though. It's not as scary to me, and it has helped me to get
my feet wet, and has encouraged me to try to get my work out there in my
local community more, as well.



7. What has been your biggest success and/or proudest moment since opening
your Etsy shop?

Selling a 24"x36" canvas print of my Macaron Rainbow photo has been my
proudest moment since opening my Etsy shop. The woman actually wanted a 48"
canvas, but the price was too high for her. Getting that canvas in the mail
was really exciting for me! I hung it on my bedroom wall until I shipped it
the next day, and wished that I could afford a print like that.



8. If you had to live out the rest of your life as a famous fictional
character, who would you be?

Scarlet O'Hara/Butler



9. What is the craziest gift you have ever received?

A box of portable johns, for peeing on the go. My boyfriend gave them to me
for Christmas. I found out years later that it was actually because he was
mad at me for having to pee so much on roadtrips.



10. Tell us about your first sale ever?

I guess it was a commission to do a pencil-rendered portrait of this guy's
two daughters. He tried to put the moves on me to try to get it for free,
but I told him, that if he didn't want to pay for it, that was fine, I could
save it for my personal portfolio. Then he tried to talk me down on the
price, but I wouldn't budge, and he finally paid me. I think I even put it
in a frame for him and everything. Delightful, really.

A happier story would be the time at UC Davis when we had a student art show
at a local gallery. I put a linocut, a lithograph, and a woodcut reduction
in the show and they all sold within the first couple of hours. That was
really gratifying! But then a couple of other people wanted a print of the
linocut and were asking for my contact information and the gallery owner
intervened, saying no, no, no, he would handle it. So I dropped off a couple
of prints at the gallery one day to his assistant. I tried to contact him
several times after that about the status of my prints and never got a
response back. I was living in San Jose again at the time, but I tried to go
by the gallery eventually and he wasn't there and the assistant had no idea
what may have happened to my prints. Shady character that gallery owner is.

Hooray for Etsy, is all I have to say about all that!



11. Where else can we find out more about you and/or your creations?

I have a blog at:
picturesfromparis.com
I also have a portfolio website of my graphic design stuff, and some of my
older drawings and lithographs and stuff at:
whobroughtcake.com


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!


Tuesday, June 14, 2011

Treasury Tuesday - Craving a Mint Julep by the Seaside

'Refreshing Mint with a touch of Sea Foam' by nerdJERK

My recent obsession with all things sea foam green & mint julep led me to concoct a treasury to quench my thirst for these hues. However, after putting this together, I've realised that my need is insatiable! Hope you enjoy this minted up mix.

I don't know how often this happens to you guys, but I get cravings. And lately, since I've been meetings so many people from our beloved SF Etsy Street Team in real life (see LightboxSF's post to get a feel for what I mean), it's been sparking this need for something new.
Summertime is upon us in the Bay Area and while it never truly feels like summer without a ton of sunshine, we are incredibly lucky to be a city by the sea. During especially foggy days, I tend to enjoy meandering long the shore, gazing off into the hues of minty green & jade, wondering what lies beyond the foam.
That doesn't mean to say I don't miss the sunshine (PSST: Secret alert! I totes love sunshine)! However, it just goes to show that I love making the best out of what we've got right in front of us.
So may I propose a mint julep by the seaside? :)
Lots of new SF Etsy Members are showcased along our tried & true friends. Please feel free to share this treasury with anyone you feel wants to make to most out of a foggy day by the bay.
Love, Steph



If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!
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