Savvy Entrepreneur: All Fired Up

I've been thinking a lot lately about why I do what I do. It's been coming from a place of trying to communicate to potential customers what we do and it can help them. A noble enough goal, but still rooted in the idea of reaching a broader audience so that the business becomes more successful.

So today I listened to a conversation between Tara Gentile and Adam King about Tara's philosophy on earning. I've got a lot to say about that, but I'm going to polish it a bit more before I share. However in the conversation Tara mentioned a book called Start With Why by Simon Sinek. I hadn't heard of it so I Googled it and found the TEDTalk I've embedded below. His book is now on my short list of must have right now. I want to share this talk with you because I really can't say it any better, but this is what I believe. 

So listen, enjoy, and then tell me what you think.

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 I encourage comments directly to this post, but also feel free to email me directly with questions, reactions, struggles, etc. genevieve [at] lightboxsf [dot] com

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