Showing posts with label nerdjerk. Show all posts
Showing posts with label nerdjerk. Show all posts

Wednesday, February 8, 2012

Big News! New Captains and Leaders for the SF Etsy Team!

Did you know that it's been more than two years since I (Jen of Mama's Magic Studio) stepped up as captain for the SF Etsy team?


What an amazing time it's been! When I took over the job, there was only one team leader (yours truly), and we had primarily an online existence. As such, it didn't matter all that much that I was not living in San Francisco. But thanks to the energy and involvement of our ever-growing creative community, in addition to our thriving online team presence we are now doing lots of amazing stuff in the real world. Most of it in San Francisco. I'm so proud of how active our team has become! But the time has come to have a captain who is more centrally located. And though I truly adore SF Etsy and San Francisco, I love it here in the South Bay and have no plans to move up to the city. So the time has come for me to step down as your team captain.

I am absolutely delighted to announce that we will have not one but two new co-captains stepping up to fill the role. These two longtime team members are full of ideas and enthusiasm, and I am confident that they will help SF Etsy continue to grow and thrive. It's my pleasure to introduce Katy Atchison and Steph Cortes, your new co-captains!

I'm also excited to share that you'll have a chance to meet your co-captains and many of your team leaders at the Etsy Meet Ups on Saturday! You'll have two opportunities to get together with local Etsians -- first at 3 pm at the Apple Store, where Steph will be one of the featured Etsy sellers at the "Etsy, Local Artists, and Technology" presentation; second from 5-7 p.m. at the Meet-N-Greet with Etsy and SF Etsy at TechShop SF, where Steph and Katy as well as other team leaders will be present to talk shop, network, answer questions, and share ideas. Please note that an RSVP is required for the TechShop event -- more info about both events can be found here.

Unfortunately, I won't be able to make it on Saturday to either event. (My son's school play is at the same time!) So I'll have to settle for telling y'all online how much I will miss being your captain. It has been such a privilege to lead up this team! I've had a great time working with you all, and being part of this creative community has enriched my life in ways both large and small. It's kept me sane, kept me going, and definitely kept me busy! I'm so very grateful to have had this opportunity. Thank you for entrusting me with the leadership. The past two years have been an amazing ride while the team has grown and grown and grown -- we are now more than 550 active shops! We've held team shows, had lots of meet ups, revitalized our online community, helped throw a fantastic Craft Party to celebrate Etsy's anniversary, and we've been awarded several Etsy team grants. Wow!

While I will no longer be captain, I will be staying on as a team leader for the foreseeable future, and I will be very actively involved with transitioning the leadership roles. I also hope to help our team become more active and present in the South Bay, so we can have more in-person events like our TechShop San Jose meeting last week.

Though many of you already know Katy and Steph, we thought it would be helpful to share a little bit more about each of them.






Katy Atchison, new co-captain of SF Etsy
photo by Astra Brinkmann

Katy says: "Born to a potter and a textile artist, I've been keepin' the outside of my hands dirty with paint, marker and pastel for as long as I can remember. While other kids were attending summer camp, I was raised going to craft shows every weekend and spending summers up in Montana in a small 1920s family cabin. Later, in middle school, I declared that I was going to be a Graphic Designer. And so I became one about a decade later...and took on Web Design while I was at it. Still, although I did a great job nurturing my left brain self, I interned with an amazing Sculptor named Fern Cunningham in Boston who reminded me that being an artist is a passion we are born with, and I finally started to find a balance between making money and art. You can't hide being artistic or creative... it comes out in your smile and your eyes.





Katy Atchison, new co-captain of SF Etsy
photo by Astra Brinkmann



Now, I'm an Online Marketing Designer for Pottery Barn. I taking out my creativity out on canvas, paper goods and stationery. I've shown at many different venues in The Bay Area and been a featured artist at some great events as well. I hope as a co-captain I can help our endlessly creative team find that balance between the business side of ourselves and the creative beast we have pushing us to continue to create. I want to support our team in using networking through our group to find support and also ideas, while creating bonds between shops and building our community to be even stronger than it already is.

Some of the events and venues I've been featured in:
• Space Gallery
• 111 Minna – A Sketch Tuesday artist 5/11/2010
• 540 Club
• San Rafael Italian Street Painting Festival artist for more than 12 years
• Three Twin's Ice Cream
• Cherish (Inner Richmond)
• Studio Gallery SF
• Shoe Biz
• Underground SF"

Katy is an experienced team leader, with an enthusiasm that is thoroughly contagious. She has lots of ideas for the team. She has also been writing regularly for the team blog and hosting meet ups at her apartment. We are so lucky that she has agreed to volunteer her time and talents as co-captain!

And we are equally fortunate to have Steph Cortes, of nerd JERK fame, joining Katy in the captain role. Many of you know Steph through the irresistible geeky goodness that she creates in her shop. Many of you also know of her work with the I Heart Art: SF program. Steph created nerd JERK in 2009 to inspire the geek in all of us. With a nostalgic love for all that is retro, she specializes in crafting the old-school imagery of video games into geeky crochet plush sculptures. Steph has been designing her products since 2005 & joined the SF Etsy Leadership Team in 2010 to educate local Etsy Sellers through leading workshops & supporting the artists in the Bay Area’s craft community.

Steph has been a devoted member of SF Etsy for several years, and as part of the leadership team she has helped organize team shows, meet ups, and craft events -- since almost the beginning of my tenure as captain, it seemed that when SF Etsy was there, Steph was usually there too, full of smiles and ready to help out. In fact, she had probably played an essential role in helping to plan the event!



Steph Cortes, new co-captain of SF Etsy
photo by Stefanie Renee



Steph is passionate about educating fellow Etsy sellers about the challenges and rewards of running a handcrafted business, and she has given presentations at venues such as the Conference of Creative Entrepreneurs. We're very excited for Steph at the moment, not just because she's taking on the co-captain role, but also because she has been chosen to represent local Etsy artists at the Etsy event on Saturday at the Apple Store! As I mentioned, Steph will be speaking at "Etsy, Local Artists, and Technology" from 3-4 (right before the TechShop SF meet up). This event is open to the public, and Steph would love to see some familiar SF Etsy faces at the talk. So come out and show your support for your new co-captain!

Along with new co-captains for the team, we have been working to better organize our leadership positions. We've decided that going forward, each team leader will take on a specific role. We're very happy that Rochelle of Haute Mélange will be our leader in charge of the Meet Up Committee. Géraldine of Géraldine Adams Illustration will continue her greatly appreciated work helping new and prospective members by being our leader in charge of the Welcome Committee. Ash of Kelly Drive will be our leader in charge of the Blog Team Committee, transitioning fully into this position in a few months.

Last, but absolutely not least, I am very happy to welcome two new team leaders: Genevieve of Lightbox SF and Lisa of Tickle and Smash. They are new to the leadership team, but not new to SF Etsy!

Genevieve of Lightbox SF is joining us as the leader in charge of professional development and education. Blog readers are already familiar with Genevieve -- she's our Savvy Entrepreneur, posting her insights and information every Thursday. With her extensive experience and areas of expertise, Genevieve is a perfect fit to help the SF Etsy leadership team grow and help the team with professional development.

Lisa of Tickle and Smash is coming on board as our leader in charge of social media. Those of you who follow our team twitter account have already "met" Lisa -- because for some time now she's been doing a fantastic job tweeting for the team! Thanks to the great job she's doing, we've gained many followers and our team's online presence has continued to grow.

We are so grateful that Genevieve and Lisa have stepped up to help out as team leaders, and we're excited about all the changes that are happening within the leadership team. The new team has already been meeting to make plans for SF Etsy -- just last night, we were all together on Google video chat! (Katy grabbed a screen shot, including me with my vintage headphone mic; yes I am that old-school. And yes, that is a print of "She Loved Her Shakespeare" from SF Etsy's own Studio MME hanging on my living room wall!)



Your new leadership team in action!
From left to right: Ash, Genevieve, Jen, Katy, Lisa, and Rochelle


We are sad that Kendra of Kendra Renee Jewelry is stepping down as a team leader -- Kendra co-led our first team trunk show and was a wonderfully supportive leader, providing advice and assistance and helping out with tasks behind the scenes like our annual roster reconciliation. Thank you, Kendra, for giving your time and talents to the team!

So much to look forward to with all these changes going on! Want to be part of the moving and shaking that is SF Etsy? Have ideas for what you'd like to see the team do in the coming year? Want to help us do it? Our team is entirely run by volunteers, and we always welcome more volunteers, either as team leaders or as members of our committees. We will be sending out a more formal survey soon to recruit folks, but if you'd like to get involved right away, you can always feel free to contact Katy or Steph, your new co-captains. Even better -- come to the Meet Up on Saturday and talk to them in person!



Thanks again to all of the folks who are part of the SF Etsy team leadership, and to the team as a whole. While I will miss being your captain, this step is a good one both for the team and for myself. I will be working closely with Katy and Steph to transition the captain roles, and I look forward to continuing to work with them and with the rest of the leadership team -- after all, while I'm stepping down as captain, I'm staying on as a team leader, and I know I'll remain involved in SF Etsy! But between feeling badly that I can't be more involved in the city and taking on more volunteer responsibilities at my son's school, it's reached the point that this Mama needs to spend less time mothering the team, and more time mothering her two great kids.



Jen Johnson, retiring captain of SF Etsy, with her daughter and son
photo by Scott LaBarge

Thanks again to all of SF Etsy for letting me share Mama's Magic with you during the last few years!









If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!

Wednesday, April 6, 2011

San Francisco Hearts ART - Etsy & Crafting Community Connect at MOCFA

Etsy Meet-Up for I Heart Art: San Francisco at the MOCFA
Photo courtesy of Vanessa Bertozzi - Etsy Admin

One of the best things about running an Etsy business is experiencing a great sense of community with other creative entrepreneurs. What's even better is when those same individuals can connect with other local businesses, museums and schools to strengthen and build up that very same community to whole new levels!

We had a GREAT turnout for our I Heart Art: San Francisco Meet-up at the MOCFA this past Saturday, April 2nd. Not only were SF Etsy members coming from as far as Mt. Shasta, CA, but various Etsy Admin joined us for an open discussion about what this new program could mean for our local artisans, artists, and crafters.

Etsy's I Heart Art programs vary from city to city, but the common goal for each and every project has been to enrich the creative communities in which they take place. This can often be done by connecting the different demographics within these communities while working closely with various organizations to be able to make art and craft more accessible and meaningful to the general public.
Local SF Etsy Team members brainstorming ideas for I Heart Art: San Francisco
[Left to Right: Katy Atchison, Jen Johnson, Genevieve & Shelly from Lightbox SF]
Photo by Steph Cortés

This past Saturday, before the larger meet-up, a bunch of savvy small business owners from the SF Etsy Street Team came together to meet with Vanessa Bertozzi, the Director of Community & Education at Etsy, to brainstorm about what we envisioned I Heart Art to look like in San Francisco. "The idea is to dream BIG," Vanessa beamed, "And once we've got the ideas out, we can focus on what we really want." This opened up a whole series of lists: from local businesses or collectives that were already on board with the vision of a more artful SF to incredibly helpful resources & activities to assist local sellers honing their craft. A few of these included:
  • Open studio tours of various local artists in neighbourhoods all around the City
  • Workshops or panel discussions guided by SF Celebrity Sellers to help Etsy business owners with everything from effective social media marketing to fab product photography tips & tricks
  • Special showcases and events held at museums like the California Academy of Sciences and Museum of Craft & Folk Art that invite the public to participate in hands-on workshops
  • And in Portland, they've done a successful Mixer Match! - which is kind of like Speed Dating for Etsy Sellers, but more like "Speed Networking—a whirlwind night of rapid-fire elevator pitches and electrified business connections!" [Read more about I Heart Art: PDX's Mixer Match here]

Those are just a few of the many ideas so far. At the core of every I Heart Art program is collaboration with and within the local community. SF Etsy folks, and likeminded local creative types, this means you!


Tons of SF Etsy members and local business owns alike, mingling at the MOCFA
Photo courtesy of Vanessa Bertozzi - Etsy Admin

It was fantastic to see so many people come out to the meet up, and there seems to be a lot of interest in what I Heart Art: San Francisco might look like. We are very excited by all the possibilities and still in the planning and preparing stages for this project. We welcome your input, and if you have relevant resources or info to share, we'd love to hear about it! 

If you have feedback or suggestions -- for programs, workshops, events, etc -- we'd love to hear that too. Please leave us a comment or you can convo SF Team Leader Steph of nerdJERK or Team Captain Jen of Mama's Magic Studio.

Stay tuned for more details about I Heart Art: San Francisco in the coming weeks!


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Friday, December 17, 2010

Renegade Craft Fair Preview - Etta + Billie Snapshot & More!

There are many reasons why people love craft fairs, but one of my personal favorites is supporting local artists! And SF Etsy has plenty of local artists to get behind!

That's why I've decided to put together a few photos from this past summer to showcase a few of the local artists that will be featured at this holiday 2nd annual Renegade Craft Fair!


There will be a comprehensive SF Etsy Member list of the artists at the end of the post to help you make your lists and check 'em twice. Let's get to know one of our SF Etsy Members, Alana Rivera from Etta + Billie to give you a little taste of what the story is behind handmade.


I first met Alana at this summers Renegade Craft Fair after taking on a position at the SF Etsy Blog to be a Roving Reporter. I met SO many amazing artists there that it was hard to keep track of everyone - but I knew they were all awesome. Alana and I really connected over a love for great body care products and a passion for handmade. I loved her story so much that I thought I'd share a little more about Etta + Billie.

Citrus Poppy Seed Soap
Etta + Billie - $9 USD
Who are you? And what drives to you create!?
I'm a small town girl who loves San Francisco, laughing until I cry, making up words that I incorporate as my own private slang, baking, cooking, bargain hunting, reading, and window shopping on the internet. The things that drive me to create are my passion for food (seriously, I am obsessed and have been since I was 2) and pushing the limits for creating beautiful useful 100% natural products.


When & why did you start your Etsy shop?
I started my Etsy shop in February of 2009.  After making soap for almost four years I realized that I wanted to share my passion with others and grow my hobby into a real business.  I had been enamored with Etsy for a while and knew that it was a great platform for my products.  Plus getting my own website together seemed ridiculously daunting.


Geranium Patchouli Whipped Body Butter
Etta + Billie - $20 USD
Describe your creative process
A lot of my inspiration comes from food.  I peruse Tastespotting and Bon Apetit regularly.  I tend to get some of my best ideas when I am just about to fall asleep or while I am on the bus (random I know).  I always keep a notebook with me so I can jot my ideas down.  I will go through my lists and figure out what I think will actually work with my product lines.  For most of my soaps I sketch out the design on paper first and figure out what ingredients will give me the colors I need.  Sometimes I do test batches and sometimes I just go for it and make a whole batch.  I love the anticipation of cracking open one of my soap molds after 48 hours and cutting into my latest creation to see how it turned out, its always a surprise.


Find out more about Alana by checking out Etta + Billie online:





Handmade shopping at its finest - Renegade Craft Fair
Now here's a few of our local SF Etsy Etsy Members that will be selling at Renegade Craft Fair's Holiday Sale this Saturday and Sunday.

hopejohnson
Sora Designs
the heated + This Humble Abode


For more information about the free workshops, activities & hours for Renegade Craft Fair in San Francisco this weekend, click here!


Steph Cortés from nerd JERK is the Roving Reporter, one of the newest members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the handmade movement. Look forward to more reports on her artsy shenanigans in weeks to come.

If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Saturday, November 27, 2010

Increase Traffic in your Etsy Shop by 500% - Using Tools to Renew Listings Wisely

When I first started on Etsy, I didn't understand why I wasn't getting a ton of people in my shop and selling out of everything. Upon reading some articles from The Storque & more from the Seller's Handbook, I realised that relisting my items (aka: renewing) was going to be the key to my success.


I decided I needed to make more of an effort. I entered into The Renewal Experiment.


I never used to relist my items until I discovered a way that didn't feel like I was shooting in the dark. It made sense to me that I would want to relist my items during the times of the day when I was getting the most traffic in my shop to increase my brand's visibility.

How did I find out when those times were? Google Analytics

If you have Google Analytics set up for your shop, go click on the following for your Etsy page: 

  • - Visitors
  • - Visitor Trending
  • - Visits 

At this point, there should be a graph on the screen. In the upper right hand corner of the graph, there should be a section that reads "Graph by:" which is followed by 4 buttons. Click on the button that looks like a clock.



This will show the amount of visits you've had for every hour each day for the past month. 




When I first started renewing, I would renew on my top 3 hours everyday and I increased my views quite a bit. But then I started noticing my visiting times were changing. 

In the top right hand corner just above the graph, there is a date range in which you're measuring your visits for the last month. If you want to get VERY specific, you narrow your search down for the last week or so - this allows you to see what your Etsy visitors have been trending lately. 



This graph shows that 3 PM, 5 PM, 6 PM, 7 PM and 8PM are my busiest hours in the last couple of weeks. 

Now knowing what my busiest hours were, I utilized Statsy's Clockbot to AUTOMATICALLY renew my listings throughout the day at my Peak Hours. To find out more on how Statsy's Clockbot works, check out this awesome article on Handmadeology!



When I felt confident that I was seeing increased traffic & sales, I upped the stakes a little by renewing at 20 minute intervals at 6 & 7 PM, two of my highest traffic hours, using this increase in Unique Visitors to optimize my opportunity to increase my brand's visibility!

And let me tell ya - it's fricken done WONDERS! Here's a comparison graph of what my views were from Dec 16, 2009 to June 16, 2010 right along side my views from when I started my experiment on June 17, 2010 to November 24, 2010.


I used to get less than 20 unique viewers a day. When I started doing this experiment (renewing 3 times a day), I could get up to 50 unique viewers, easily, with almost 150 pageviews. 

Then I started adding Connecting Links (ie: links that would say "If you like this, you like that") to all my listings to increase click-through and decrease bounce rate for my Etsy site to see what would happen. Those Connecting Links kicked me up to about 250 page views per day! 

Now I renew 8-10 times a day only during my peak hours (or when I've had a sale) and increased Unique Viewers to a minimum of 100 and maximum average of 250 daily, with anywhere from 300 to 650 page views in that day. I loving seeing these numbers on Craftopolis! It used to a dismal sight, but now I look forward to seeing the numbers!

Sure - it seems like a ton of work (and money), but increasing my shop's visibility and going from almost nothing to feeling like I'm making informed decisions and measuring the pros-cons with quantifiable results is REALLY awesome.

And not too hard to do. 

I would ask you to try it yourselves... just a few renewals every few days and see if it makes a difference when you look at your stats on Craftopolis! 

It sure did for me!

Share some stories about how you have increased traffic for your shop or what you plan to do to get those new customers...


Read the FOLLOW-UP on how the Renewal Experiment's increased traffic translated into SALES tomorrow, Sunday, 28 November, 2010.




This post was originally posted on my blog, nerd JERK: Inspire Your Inner Geek on Wednesday, 24 November, 2010. It was also featured on Handmadeology.com and has been widely well-received. So much so that we wanted to share it with our SF Etsy members!

Steph Cortés from nerd JERK is the Roving Reporter, one of the members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the Handmade Movement, along with helping her fellow Etsy Sellers with tips & tricks to assist in making their business awesome. Look forward to more reports on her artsy shenanigans in weeks to come. Feel free to email her comments & tips anytime.

If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Friday, November 26, 2010

SF Etsy Artist Snapshot: Kevin Clarke from Bug Under Glass

It takes a pretty rad person to be able to work towards preserving insects in a way like Kevin does. And he's a busy man, too! Our very own Kevin Clarke will be showing at a few shows in the next few weeks! Find out a little more about the man behind artful maps in shadowboxes and read on...

  • Who are you? And what drives to you create!?
My name is Kevin from BugUnderGlass and learning about all the fascinating stories, strategies and designs in the natural world really drives me to create.  I studied ants in Grad. School and I believe they are one of the most creative animals around – they are my inspiration. 
  • When & why did you start your Etsy shop?
I started my ETSY store in January 2009 and wanted an online outlet that had lots of eyes.  EBAY seemed too generic for me and not really for artists.
Awesome items in the "Flea Circus" can be found here.
A few of Kevin's Favourites: 
BOOKS
Travels with Charley – John Steinbeck
A Journey of the Ants – E.O. Wilson
Where Does the Money Go – Scott Bittle (everyone should read this – I love macro economics)
Guns, Germs Steel – Jarad Diamond
 MOVIES
Microcosmos
Shawshank Redemption
Murderball
Nature Documentaries
Baraka
Nowhere in Africa
  • How did you come up with your business name?
A fun acronym for B.U.G. – Bug Under Glass

  • What does a day in your life look like?
I wake up at 6 a.m mainly because my wife is a teacher and then start  answering emails.  Next, I start packing and sending orders until 9am and take a break by walking my dog.  Then it is bugs all day, usually until 8 or 9 o’clock.  I work way too much.
  • How do you promote your work? Do you have any best tips & tricks of the trade?
My work is very easy to promote because the insects pretty much sell themselves.  A products story is a biggest selling point and if you can tell that well you should do okay.
To find out more about Kevin & his wonderful wares, feel free to click on the links:

ETSY // WEBSITE // FB // TWITTER

Kevin will be showing his works from Bug Under Glass at Winter Wonderland Craft Bazaar on Saturday, December 4th from 1PM to 9 PM at Urban Bazaar in the Inner Sunset! Come check out more of his works on display and find out a little more about the process that goes into his work while shopping for a unique gift.


And since we can never get enough awesomeness, he'll also be at Bazaar Bizaare's Holiday Show at Fort Mason Center in the Marina on Saturday & Sunday, December 11th & 12th!

For more info on BazBiz, click here!


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Tuesday, November 16, 2010

Mignonette Craftsulting - Growing your business just got awesomer



Growing businesses have to start somewhere
[Photo by Steph Cortés]


Let's face it: micro business owners have it hard. There's a lot to learn in a little amount of time if we want to be successful. And who doesn't want to be successful when it comes to something we love to do?

As a micro business owner of a crafty variety, I've found it particularly challenging to be able to step back and take a look at the "Big Picture." There are so many small day-to-day issues that come up and make big, messy piles of "To-Do"s that I pretty much feel like I'm always behind somehow.

And then I wonder how come I don't have more Etsy sales.

For those of us that feel like we need a better handle on what a crafty micro-business needs to thrive & grow in this Handmade Movement, there is help!



Kpoene' Kofi-Bruce from Mignonette Crafsulting
[Photo courtesy of Kpoene' Kofi-Bruce]

Inevitably, every crafter hits a point in their business life where they have to step back and decide what is going to happen next – expand? Turn it into a hobby? Put it down entirely? Sell at stores? Create a website? What about a business license? And which craft fairs are worth it? Am I charging enough for my products?
For a lot of people, and certainly for me, this crossroads has always felt so large and scary that it is easier just to put down the knitting (or jewelry, or fabric, or soapmaking supplies), and go watch tv instead. The business will wait until tomorrow. Or next week.
The problem is that it won’t – and you owe it to yourself to make it work.
This is the point where you need someone to come in with clear eyes and take a long hard look at your business – is it viable? Sustainable? If not, what needs to happen to make it that way?
Wouldn’t it be nice to know that someone else was writing product descriptions or looking over your business plan while you concentrated on making stuff? Wouldn’t you love to know how much you can charge for your items? And how do you go about approaching buyers?


For the next 6 weeks Mignonette Consulting is offering services free of charge to the fabulous readers of the SF Etsy blog!
Sign up for a free “Craftsultation” and let’s talk about what you need to get your crafty business to the next step.


  • Free? Wait-What?
Yup. Free. But only for SF Etsy blog readers, and only through December 2010, so hurry up!
  • Why?
Because I love crafters, darn it. No, seriously. Enough to give them a 100% discount.
  • What Can I Get for the Low Price of Free?
Mignonette Consulting offers a thorough business workup for craft artists, including:
* Business Plan consultation
* Product Development Advice
* Line Sheets
* Blogging
* Product Descriptions
* Event and Newsletter Copy
* Merchandising and booth setup
* Approaching buyers
* Sourcing
* Identifying your market
* Are craft fairs right for your business?
* Getting your product ready to sell in stores
* Standing out on Etsy
* Working with interns
* Outsourcing
* Time management
* And more!
I understand how tough it can be to find the right name, right product line, even the right business, and I can offer individual attention, either online or in person, for your business.
  • Why Should I Listen to Your Free Advice? Who the Heck Is this Mignonette Girl?
My name is Kpoene’ Kofi-Bruce, and I’m the owner of Mignonette Designs and the co-Founder of GoGoCraft. You may have seen me running a project at Craft Bar or running around in circles at the Maker Faire or Renegade.
Since I opened my business in 2003 I’ve done craft fairs all over the country, sold in stores, signed numerous consignment contracts, debated wholesaling, had interns, taken custom orders, planned two Craft Congresses, and created logos, linesheets, Etsy pages, blogs, and websites until they were coming out of my ears. In 2004 I started the Ladies Independent Design League to meet other women business owners and start sharing ideas, resources, and concerns. As the former Buyer and Store Manager for the Museum of Craft and Folk Art, I’ve helped a lot of small crafters get their work into stores, pricing it competitively and making sure it is up to snuff for a retail environment. I can walk you start to finish through getting your product ready to put in stores, getting your booth or website properly merchandised, breaking into (or bypassing) the craft fair world, even getting publicity.
Running a small business is difficult, and it is often doubly so for artists trying to sell their work in a retail environment. If you are a crafter who is ready to take your business to the next level, or even if you just need help describing your products, Mignonette Consulting is here to help!
  • How Do I Take Advantage of This Service?
Send me an email at mignonetteconsulting@gmail.com with the subject line “SFEtsy” and let’s get started! And don’t worry if you’re not sure where to begin building the next step of your business – we’ll figure it out together!

Go Handmade!
Xo
Kpoene’


As someone who has greatly benefited from Kpoene's expertise, I can personally attest to the awesomeness that nerd JERK has achieved based on a few wonderful insights giving by the fantastically inspirational lady! I never would have thought to raises my prices to reflect my worth, write out press releases and approach big time galleries to exhibit my soft sculpture pieces until someone told me that it would be exactly what I needed.

For something so valuable to come along for such a short amount of time, I would urge you to take the opportunity to get a "Craftsultation" as soon as possible! We've all gotta start somewhere - take the next step today!


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Thursday, September 23, 2010

Etsy Success Holiday Boot Camp - Another Way to Pump Up Your Brand

I drew this in honor of the "Holiday Boot Camp Pledge"

As we all know, the busy Holiday Season is just around the corner. September went with the blink of an eye and craft stores are already putting up their pine wreathes & golden ribbons.

Being owners of our micro-businesses, we are often pushed into the roles that big-box businesses might have several (hundred) people filling. Store managers, sales associates, stock people & marketing teams are all encompassed in each one of us. Although we are expected to wear these many hats, we may not all know how to wear them well just yet.

That's where DanielleXO comes in.

DanielleXO is the Etsy admin in charge of helping Etsy Sellers find the resources they need to become successful in a virtual handmade marketplace. Having taken a survey about the Etsy Success mailing list earlier this year, we were asked how we felt about being given tasks to designed to help us reach our business and sales goals in the year to come. A moderate portion of the Seller population welcomed this idea & patiently awaited the start of a "boot camp" email for months.

The first email finally arrived on Thursday, 23rd September, 2010 (click here to see it in HTML format). Etsy Success Holiday Boot Camp is a task-driven regime in which you, the Seller, can pump up your shop into tip-top shape, just in time for this Holiday Season's rush of shoppers.

Some of us may be new to the role and some of us are Holiday Season veterans, but all of us could use help with sales. What better way than to utilize our networking skills to promote ourselves & each other in order to generate yet another venue for free advertising of our brands?!

With a community that's becoming ever-aware of the need to buy handmade & support local business, how can we pass up the opportunity to learn how to reach the masses? With exercises on branding, Google Analytics, merchandising & more, the Etsy Success Holiday Boot Camp hails to be one of the best places to be these upcoming weeks.

One of the first items of business is to pick a Mascot for the Etsy Success Holiday Boot Camp Team. Check out the treasury they put together.

'Etsy Success Holiday Boot Camp Mascots' by daniellexo

Who should be the Etsy Success Holiday Boot Camp Mascot? Let me know in the comments below!Keep your eyes on Etsy's blog for more information about the Holiday Boot Camp on Thursday!


Roman Warrior Hat G...
$

Birds in Helmets n0...
$10.00

Camouflage Cutie Do...
$14.99

Camouflage Monkey
$20.00

French Bulldog Camo...
$

Punkin
$50.00

Army Boy 2 piece ha...
$50.00

Cat Art Fine Art AC...
$5.00

Dog Sweater Small B...
$25.00

Lou the brown monst...
$35.00

Camouflage Print Do...
$8.00

Alfreda -Woodlands ...
$16.00

Norwegian Viking Ca...
$15.00

Woodland Warrior - ...
$11.00

Boot Camp Bandana
$14.95

Generated using Treasury HTML code generator by Whale Shark Websites.



Another awesome inclusion to the Boot Camp is having weekly forum threads set up to help everyone help each other with sharing tips & tricks, links & success stories. You can check of those out here. There's even a Facebook Page from which you can take the Holiday Boot Camp Pledge!

For more info on how YOU can join the Etsy Success Holiday Boot Camp & pump up your brand, check out the article in the Storque.




Steph Cortés from nerd JERK is the Roving Reporter, one of the newest members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the handmade movement. Look forward to more reports on her artsy shenanigans in weeks to come. Feel free to email her comments & tips on shows anytime.


If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!
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