A Walk Through Renegade

Renegade SF has gone away (for now)... and if you missed it... Here's a look through Tickleandsmash eyes with her image-only Walk Through Renegade! It's like you were there with us!

 

All photos by Lisa of TickleandSmash

Along the way, Lisa spot SF Etsy everywhere she turned....

IMPRESSED BY NATURE

CLEVERHANDS

She even took a moment to help Emily of Cleverhands take a quick beer and bathroom break. Katy helped by taking over the booth and sold 5 of Emily's great journal bandoliers.

ZELMA ROSE

1BYLIZ

LADY ALAMO

THE RECOVERIE

Lisa was impressed by Dani's Grab Bag Air Plants! Katy bought one for her kitchen... the bags came with a vintage cup where a cute little air plant lives.

BUG UNDER GLASS

ETTA & BILLIE

Co-Captain Katy wearing FEISTYELLE

Katy got sucked into the sale bin at Feistyelle...and Lisa took this photo to show that the magenta was the proper pick.

TANGLEWEEDS

USAGI TEAM

LE PETIT ELEFANT

Lots of LOLz were had the whole day!

DOUBLE PARLOUR

JULIA LUCEY PRINTSHOP

DRYWELL

Meat - in black and white. Wow! Lisa liked seeing all the different cuts drawn out by Drywell.

MA HOO HOO

YES AND YES

She even stopped by Yes & Yes Designs to admire their vintage book jewelry... remember how we all helped with her Indiegogo campaign?! Well... all of this jewelry is now made in her home with her own machine! She was very grateful that SF Etsy helped her achieve her dream!

For more photos of the event: check out the Renegade Photos on Renegade Craft's Website Here

AND! Check out our Own SF Etsy Team member 1byliz who is on the homepage of the Renegade SF Site animation!

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If you're an Etsy seller in the San Francisco Bay Area, contact Katy or Steph about joining SFEtsy!

Renegade Craft Fair Preview - Etta + Billie Snapshot & More!

There are many reasons why people love craft fairs, but one of my personal favorites is supporting local artists! And SF Etsy has plenty of local artists to get behind!

That's why I've decided to put together a few photos from this past summer to showcase a few of the local artists that will be featured at this holiday 2nd annual Renegade Craft Fair!

There will be a comprehensive SF Etsy Member list of the artists at the end of the post to help you make your lists and check 'em twice. Let's get to know one of our SF Etsy Members, Alana Rivera from Etta + Billie to give you a little taste of what the story is behind handmade.

I first met Alana at this summers Renegade Craft Fair after taking on a position at the SF Etsy Blog to be a Roving Reporter. I met SO many amazing artists there that it was hard to keep track of everyone - but I knew they were all awesome. Alana and I really connected over a love for great body care products and a passion for handmade. I loved her story so much that I thought I'd share a little more about Etta + Billie.

Citrus Poppy Seed Soap
Etta + Billie - $9 USD

Who are you? And what drives to you create!?

I'm a small town girl who loves San Francisco, laughing until I cry, making up words that I incorporate as my own private slang, baking, cooking, bargain hunting, reading, and window shopping on the internet. The things that drive me to create are my passion for food (seriously, I am obsessed and have been since I was 2) and pushing the limits for creating beautiful useful 100% natural products.

When & why did you start your Etsy shop?

I started my Etsy shop in February of 2009.  After making soap for almost four years I realized that I wanted to share my passion with others and grow my hobby into a real business.  I had been enamored with Etsy for a while and knew that it was a great platform for my products.  Plus getting my own website together seemed ridiculously daunting.

Geranium Patchouli Whipped Body Butter
Etta + Billie - $20 USD

Describe your creative process

A lot of my inspiration comes from food.  I peruse Tastespotting and Bon Apetit regularly.  I tend to get some of my best ideas when I am just about to fall asleep or while I am on the bus (random I know).  I always keep a notebook with me so I can jot my ideas down.  I will go through my lists and figure out what I think will actually work with my product lines.  For most of my soaps I sketch out the design on paper first and figure out what ingredients will give me the colors I need.  Sometimes I do test batches and sometimes I just go for it and make a whole batch.  I love the anticipation of cracking open one of my soap molds after 48 hours and cutting into my latest creation to see how it turned out, its always a surprise.

Find out more about Alana by checking out Etta + Billie online:

ETSY // FACEBOOK // TWITTER // BLOG

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Handmade shopping at its finest - Renegade Craft Fair

Now here's a few of our local SF Etsy Etsy Members that will be selling at Renegade Craft Fair's Holiday Sale this Saturday and Sunday.

1byliz 

Bug Under Glass

byleedesign
Crooked Sister

drywell

Eristotle

Etta + Billie

finchdesignsf 

hopejohnson

LemonadeHandmade

skeletal dropkick

Sora Designs

Studio MME

Tangleweeds

the heated + This Humble Abode

The Local Branch

Vivi Kids

For more information about the free workshops, activities & hours for Renegade Craft Fair in San Francisco this weekend, click here!

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Steph Cortés from nerd JERK is the Roving Reporter, one of the newest members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the handmade movement. Look forward to more reports on her artsy shenanigans in weeks to come.

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If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!

Pre-Renegade MOCFA Etsy Panel & Meet Up

Etsy Panel included from left to right: Julie Schneider (Etsy Admin), Lisa Congdon (artist & co-owner of Rare Device), Jen Johnson (from Mama's Magic Studio), Yueh-Wen from (Sora Designs) and Danielle Maveal (Etsy Admin).

One of the greatest things about belonging to a crafting community is the support that you get from your fellow crafters. Whether or not your just starting out or you're an Etsy administrator, chances are you have something different ti bring to the table. That's what made our Pre-Renegade MOCFA Etsy Panel & Meet Up such a wonderful success.

With over 200 RSVP'd guests, the store manager for the Museum of Craft & Folk Art, Kpoene' Kofi-Bruce, and her staff were gearing up to have a grand ol' time with Etsians from all over the Bay Area (and nation!) meet up on Renegade Eve.

But before we got the party started, our very own Jen Johnson from Mama's Magic Studio got to help out in the Virtual Labs! The chat featured Jen, Julie and Wen on Friday, 31 July, 2010, answering questions about anything from branding to blogging.

Backstage with the Virtual Labs at the MOCFA - Jen (left), Julie & Wen share some sage knowledge with Etsy chatters.

Wen from Sora Designs had just reached her 2700th sale mark, so there were tons of questions about how she'd achieved so much success. Her tips and tricks to her success: try everything! She started from a researcher background and only recently made the shift to designing jewelry full-time. In order to gain a following, she tried advertising in almost every venue possible: from the $7 showcase to a $200 campaign on a online magazine!

Through Google Analytics, she tracked which adverts converted the most customers and learned through trial & error what worked for her brand. She started targeting wedding sites & fashion forward blogs in order capture the attention of her niche. Wen recommends to know when to give up on a certain avenue of advertisement:

"If it doesn't work out, it doesn't work out. Learn from the experience and try something else. You never know unless you try it!"

Jen Johnson gives information about the benefits about being on an Etsy Team.

Jen is the newest Team Leader for the SF Etsy Team and also belongs to the CCCOE Team on Etsy. Though she's only been the Team Leader since January 2010, she was able to share some great best practices. Being able to have an open forum for your Etsy Team to communicate with one another helps the team build strong bonds. This helped out when SF Etsy was promoting their recent Trunk Show Sampler and even for the Holiday Season last year. It makes sense that Etsians would want to buy handmade, but there are even better benefits to being on a team. Says Jen of SF Etsy:

" I know that we've done a lot of promotion for the team and if I'm ever looking for a gift, I search SF Etsy Team tags to find it. Not only are your team members supporting one another, but they're buying from each other as well."

Crafters UNITE: The Etsians & crafting crowd sit patiently, awaiting the panel members to take their seats. The session is just about to begin.

The air was buzzing with anticipation as the Etsy Panel was gearin' up. SF Etsy members were able to meet-up in groups out front from as early as 6 PM in order to ensure a seat. By the end of the wait, the museum was packed!

And what a great thing that it was! There was a wealth of information given by the Panel & the audience alike. Some of the highlights included:

In smart black glasses, Lisa Congdon (middle left) was able to talk about how to approach boutiques & blogs for a feature.

Lisa Congdon of Rare Device was able to give a few insights as to how she likes being approached for a feature by sellers. Being a store owner, blogger & an artist, she possesses a bit of perspective on what it takes to get noticed.

• A Few Tips on Getting Featured by a Boutique or Blog

1. Do your homework - Not all blogs/boutiques are created equal! Be thoughtful in your selection of which blog/boutique you'd like to be featured. If you look around and think that your items would be a great fit, by all means - approach! If you're not sure, maybe consider making a list of places that will work with your brand and then rank them.
2. A Friendly E-mail - "Nothing gets my attention better than someone starting their email addressed to me personally. Dear Lisa will usually get you to the top of my list of people to get back to." Things to include in this email: greeting, what you like about their brand, why you think your products would be a good fit, a willingness to do work with the hosts and...
3. High-Quality Pictures - You're probably sick of hearing it, but it's the truth: good pics might get you some views but GREAT high-quality pictures will get you sales! Lisa looks for shops with eye-catching photos and overall great presentation to draw her in.
4. Negotiation - Whether it's a willingness to do consignment or trade a feature for a giveaway, your flexibility is paramount! Based on your homework, you will know whether or not you feel it's worth it.
5. Don't Be Disheartened - Even if you don't get an email back in a week, don't be take it too personally. Lisa used to be appalled when she learned that her business partner wasn't able to respond to every email personally, but quickly learned that when you get over 100 submissions a week, it's not always realistic or humanly possible. The good thing is that there are lots of places to feature you work, so keep working at it.

Danielle Maveal (aka daniellexo) talks about what you can do to get noticed on Etsy

Danielle Maveal first started selling etched sterling silver jewelry back in the early days of Etsy, but now that she's an Etsy Admin, she shares the one tip that she can (other than fantastic pictures!) to help you get featured:

• Use All 14 Tags

1. Textures - What do your items feel like? Soft, fuzzy, chunky, heavy?
2. Colours - Now that Treasury East has taken over, it's extremely important to try to describe your colours as accurately was possible. An example would be if your freshwater pearls are green, you might want to add if they lean more toward hunter or chartreuse.
3. Styles - Are you doing steam-punk jewelry or are you featuring kawaii amigurumi? Are you vintage finds more mid-century chic or hip, minimalist modern in aesthetic? Chances are customers (and Admin!) on Etsy are looking in these categories.
4. Be Specific - If anything, you'll want to be specific with your tags in order to capture every possibility out there. A good practice is to look at the "From The Merchandising Desk" blog posts in the Storque every month for ideas on what the Admin are looking for.

Since the SF Etsy Team planned ahead, we were able to take a group picture of the members at the Meet-Up! It was a very rich & informational experience largely due to the excellent amount of audience of participation. Thank you!

There were a few more comments about:

• Making time for the business vs. making time for the art (tip: hire someone do the business while you do the creating if you can afford to)
• How do you fit all the business into 24 hours? (tip: Something that Lisa has recently stumbled upon is creating some Office Hours for herself, which she can update her QuickBooks, filing and book-keeping)
• Finances for your Business (tip: Outright.com is an awesome free resource for filing quarterly tax payments, uploading PayPal statements and keeping on top of your expenses)
• Copyrights: What do you do when you've got a copy-cat? (tip: Check out FreeCopyright.com for low-budget to no-budget info on how to protect your images & patterns. For copyrights that cover damages, you'll have to pay for the rights at Copyright.gov)

The Panel Members & MOCFA Staff take a group picture after a successful discussion. Top - from left to right: Julie Schneider (aka julieincharge), Amelia Strader (from the Virtual Labs & Craft Bars at the MOCFA), Kpoene' Kpfi-Bruce (Store Manager & Buyer for MOCFA), Danielle Maveal (aka daniellexo). Front - from left to right: Lisa Congdon (Etsy artist & co-owner of Rare Device), Jen Johnson (SF Etsy Team Leader & owner of Mama's Magic Studio), Yueh-Wen (of Sora Designs).

The after-party was also pretty awesome, including lots of wine, treats and business card trading while checking out the MOCFA's beautiful store & gallery. All in all, any time the Etsy community gathers, it's not an event to be missed. Not only for the information being shared (as you can always count on your Roving Reporter for that), but for the amazing connections to be made.

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Steph Cortés from nerd JERK is the Roving Reporter, one of the newest members of the SF Etsy Blog Team. She enjoys going out to new crafting events and supporting the handmade movement. Look forward to more reports on her artsy shenanigans in weeks to come. Feel free to email her comments & tips on shows anytime.

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If you're an Etsy seller in the San Francisco Bay Area, contact Jen from Mama's Magic Studio about joining SFEtsy!